The Importance of Marketing to Organisations in the Twenty-First Century free essay sample

The Importance of Marketing to Organisations in the Twenty-First Century Nintendo Co. Ltd ‘Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. ’ When most people think of marketing, they think of selling, distributing and advertising, as we are daily swamped with sale calls, Internet pop-ups, and television commercials. Although these tactics of marketing are true, they are ineffective with no the sound basis of knowledge about the market, the environment, and most importantly having a solid understanding of how customers behave, their motivation for purchase, their awareness and their preferences. All these strategies must be integrated to ensure that an organisation is successful in its operations. Nintendo Co. , Ltd. is a toy and home entertainment company that is famous worldwide for its popular home video games and revolutionary consoles. Nintendo has changed the concept of home entertainment all over the world. 1 Nintendo design, manufacture and manufacture a wide range of products ranging from the revolutionary battery-operated Game-Boy in the 1980’s, the Game Cube, and Super Mario Bros to name a few. Nintendo’s current line-up of video game systems includes the Nintendo DS Lite and Wii. Nintendo continues to create its unique software by ensuring that the ‘hardware and software are created with only one goal in mind, an enjoyable playing experience for all’. This approach has allowed Nintendo to produce products and characters beloved by people around the world. Marketing has become extremely important in the 21st century due to the changes in our modern society, where buyers and markets have become too diverse and complex to have one simple marketing strategy to meet the needs of them all. This is due to cultural changes and technological advancements, which has created a market that is fragmented. This change has been evident in Nintendo, as over the past two decades, the video game industry has grown ‘exceedingly, with annual sales rivalling box office eceipts for the movie industry’3. Therefore we can see that marketing is essential to Nintendo as due to the changes in their market size they have had to implement a strategy to persuade people from all over the world to play video games regardless of age, gender, culture, and even lifestyle. In order to understand the current significance of marketing to Nintendo, and other organisations we have to progress away from our prior understanding of marketing and move towards the new sense of ‘satisfying customer needs’. Figure 1. 0 Selling can only take place after the product has been produced; it is a forceful approach, which focuses on maximising profits through sales volume. On the contrary, marketing is instigated long before the company has even made the product. Marketing is an Integrated Plan, which includes product, price, promotion and distribution, backed up by a satisfactory environmental assessment, consumer research, and opportunity analysis with emphasis of maximising profits through customer satisfaction. During the 1960’s to the 1980’s Nintendo was a company that was product-led, it began a drive towards diversification and innovation, which eventually led to it becoming a household word in the late 1980s. They did this so that they could break in to the gaming industry and reduce their risks by having various products in their product line. However, Nintendo is a company, which has always been at the top of their game, even back then they understood that the success of marketing lies with the customers. An example of this can be found when they entered the United States, where the ‘of the U. S. home video industry had plummeted from a $3 billion peak in 1983 to a $100 million trough in 1985’5. However, Nintendo test marketed its games during the slum and found that the problems were caused by an excess of uninspiring, low-quality games therefore they took Seize of this opportunity and introduced sophisticated software to gain customer loyalty and enthusiasm. In order to look at how Nintendo’s marketing has changed in the 21st century, the core concepts of marketing will be taken into consideration and how Nintendo delivers value in each concept to those affected by its transaction. Figure 1. 1 The concept of ‘needs, wants and demands’ defines how individuals are influenced culturally and socially to satisfy a need which is not currently met. The demand is when the customers have necessary resources to obtain their wants. The second concept, ‘marketing offers’ are the value propositions companies offer ‘to satisfy human needs or demands’. The third concept of ‘value and satisfaction’ looks at how the product has satisfied consumer’s needs and it has met their expectations. This all leads to the fourth and fifth concept of ‘exchange, transactions and relationships’ leading to ‘markets’ where actual and potential buyers of the product, who have similar needs and wants meet. Nintendo has integrated these concepts of marketing in the 21st century to move away from the selling concept to the marketing concept. Think about the Nintendo Wii, which is outselling its rivals Playstation3, and the Xbox 360, the reason for this lies in Nintendo understanding consumer behaviour. Nintendo looked at how people who were not interested in consoles spent their time. Through market research they found that those people preferred to do sociable/physical activities, so they produced a physical product that requires a lot of exercise to play it. Thus their market offering of the Wii bundled the social activities of these groups, into one simple to use console. Through modern marketing approach of customer-led innovation they have given their customers value and satisfaction to ensure that they can but relationships with customers so that they become and remain loyal to Nintendo for the long-term. To understand the key concepts better and how firm must find ways to discover unfulfilled customer needs and brings products to the market to satisfy those needs can be understood by looking at the marketing process: Diagram2. 0 Situation Analysis Managers need information to determine customer-buying decisions so that they can tailor products to meet unfulfilled needs. The organisation also needs to examine the external (macro-environment) and the internal (microenvironment) environment so that they can meet opportunities and avoid threats. There are several frameworks that can be used to add structure to the situation analysis, however, the SWOT (strength, weakness, threats and opportunities) analysis will be used to assess the, most relevant problems and opportunities of Nintendo and how well equipped they are to deal with them. In regards to Nintendo, we have already seen that by analysing the market they have been able to find a gap in the market. However this is not enough for Nintendo as with only three main companies; Sony, Microsoft and Nintendo, the video gaming industry is highly competitive as the product life cycle of a console is about four to five years. 6 They must ensure that they offer different selections of innovative products, and features of their units, as threats of substitution and rivalry amongst the competitors is high. This is also due to the development of the ‘Digital age’ and the ‘Explosion of the Internet’ where kids can now play their friends on their PC’s. This is a main threat, is often unlicensed as a result companies such as Nintendo will need to take legal action which can lead to additional cost to the company. The weakness of the video gaming industry is that they do not appeal to older people and females. However, Nintendo have taken seize of this opportunity with the launch of the Nintendo DS which is designed for older demographics as well as females aged 5-17years old female gamers. Nintendo can match its own capability with the opportunities in order to satisfy customer needs better than the competition by implementing a ‘marketing strategy’. This is the second element of the marketing process, this is a three-way process of segmentation, targeting and positioning. Figure 2. 1 There has been a move from mass marketing to target marketing as buyers differ in wants needs and resources. Mass marketing is when the company treats the whole market as homogeneous group but offering the same product, promotion and distribution for all customers. Target marketing is when the total market is divided in to smaller segments, where products are developed to meet the characteristics of each segment. Segmentation is when the target market is divided in to smaller pieces based on meaningful and shared characteristics. Targeting is the evaluation of market segments to decide which to go for; an organisation must do this because they can not effectively serve all segments in the market. Positioning is developing a market strategy, which tries to influence how a particular market segment perceives a good or service compared to the competition. There are two ways to implement you position, by having a Unique Selling Point or by having an Emotional Selling Point so your product has a unique association to the customer compared to your competitors. The gaming industry is expanding for various ages, namely the older generation and even more rapidly for various ages within the female population. As you can see (figure 2. 1), Nintendo largely dominates the hand-held gaming industry for the male population between the ages of 5-17, however there is still a large gap in gaming as a whole. Figure 2. 2 Nintendo has adopted demographic segmentation. They have decided to target girls between the ages of 5-17 with their Nintendo Dogs and people over the age of 45 with their Brain Age Series on the Nintendo DS. The Brain Age series is said to ‘improve mental agility and even slow the onset of dementia and Alzheimers disease 7’ Targeting older gamers is proving a smart move by Nintendo as software makers are also trying to wean themselves off the shrinking teen market. However, Nintendo will have the advantage by being the only player in the market, thus having the ease of use, as they will not need to use aggressive discounts and to share the market with your competitors. Over the last century the demographics have changed dramatically; as about 20% of Japans 127 million people are 65 and older, and the number is expected to rise to almost 26% by 20158. This has added to the success of Nintendo, as without integrating the various elements of the Marketing Process they would not have been able to find this gap and sell millions of their products to segments which have been largely excluded. Another benefit of targeting the older demographics is very profitable segment as they have a higher purchasing power than teenagers and what is more important about this segment is that they are less likely to get pirate games. Nintendo success also lies in their use of differentiated targeting strategy. This is when one or more products are developed for several customer groups, this is extremely important for Nintendo as their customers are choosing amongst brands that are well known. Nintendo has chosen to position itself as a kid friendly brand to build strong relationships with the gamers as well as the parents. For example Nintendo’s approach to selling its new Wii games console, their guests were working women with families. These were women with a big say in the family decision-making, who could be persuaded of the family-friendly advantages of the games. 9 This illustrates that Nintendo have taken in to consideration the changes in our society where there is an increasing influence of mothers decision on family purchases. Figure 2. 3 Having this perception of the company is useful as it’s mainly the parents who purchase games for their children; as a result parents are more likely to buy products that are suitable for the whole family. This is incredibly important to modern marketing, as one of the functions of modern marketing is to ensure that your products improve both societies and customers well being. This is emphasised by the societal marketing process: The model argues that the pure marketing concept overlooks possible conflicts between short-term consumer wants and long-term individual and societal welfare. Figure 2. 410 Nintendo has recognised their responsibility and by offering educational and non-violent games thus, they can project a good image of the company, and thus gain a competitive advantage over their competitors, for example Grand Theft Auto has been widely criticised for being too violent. Furthermore, Nintendo uses various positioning strategies such as emphasising their product attributes and benefits offered, by allowing people to exercise their mind and body, to stay young and healthy. This also benefits the society, as the population of the UK is increasingly becoming over weight, therefore this allows people to have fun and loose weight. This integration of their marketing strategies helps keep their title for being the dominators of handheld gaming for kids, and also allow them to be market leaders in the future for products aimed at the female market segment. The third process of the marketing process is developing the ‘marketing mix’ which consists of the 4 P’s. This is everything a firm does to influence customers to purchase their products. Product Products are anything that is offered to the market for acquisition, use or consumption which may satisfy a need or want. 11 There are three levels of a product, and a company needs to ensure that needs are met on each of these levels. I will use the Wii as an example to illustrate how Nintendo meet the needs on each level. Figure 3. 0 Core product: The core benefits that consumers are really buying when they obtain a product. The core product is not the tangible, physical product as this is the benefit of the product that makes it valuable to you. For example the ease of use such as Wii sports allows women, children and seniors to take part, as games such as bowling only takes minutes to master. The wireless controller of the Wii allows users feel as if though they are actually playing the game. Although the Wii doesnt boast all the features and processing firepower of its rivals, its easy-to-use controller will gives it an edge. Actual Product: A products parts, quality level, features, design, brand ame, packaging and other attributes that combine to deliver core product benefits. Nintendo Wii is an actual product. Its name, parts, styling, features, packaging and other attributes have all been combined carefully to deliver the core benefit, which is a convenient and unique social gaming experience for the whole family. One of the main elements of the actual product is the branding. A brand is defined a s a name, term, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from the competitors12. Branding is a vital part of a product, and it can be used as a differentiating, functional legal and symbolic device, it shows sign of ownership and can also be used as a risk reducer. Branding is especially important in the case of Nintendo, as they need to differentiate themselves from the competitors. Having a strong brand will allow them to create a unique position in the market as customers will believe that only they can provide certain benefits as a result customers will be willing to pay premium and refuse substitutes. Augmented Products: Additional consumer services and benefits built around the core and actual products. The Wii case it comes with consumer warranty, online support and help around the clock along with a free support number. In addition by being an international brand in a global market they are able to standardise their products and ‘sell in all national markets the same kind of products sold at home, or in their largest export market. ’ 13 this allows for Nintendo to keep the prices of their consoles low as they do not have to change and adapt their offerings every time they enter a new market. Price Price is the value customers give up or exchange to obtain a desired product. Pricing is important to marketing, as it is the only part of the marketing mix that brings in profit for the company. Nintendo’s products are innovative and provide benefits that competitors can not provide, therefore there are two pricing strategy they can take: Market skimming: using a high price, where there is uniqueness about the product over competition in order to generate maximum profit. Market Penetration: where Prices are initially set low, in order to gain market share. Figure 3. 1 Nintendo has used penetration pricing, as it has priced the Wii nearly ? 100 pound cheaper than it rival Playstation3. It has been able to do by having no HD, no DVD, no Dolby 5. 1, low processor speed compared to the Playstaion3, however, by having a strong value for innovation they have ensured that they do not loose out on sales. Promotion This is how the product is communicated to potential and existing customers. Marketing communication can take many forms from television commercials to blinking messages in football stadiums. Therefore it is essential that all part of the marketing communication to be integrated through a well co-ordinated marketing promotional programme. 14 This is essential as it ensures that a consistent, persuasive and unified message is projected to the customer. In order to ensure that effective communication can be carried out, a company must have a clear target audience, decide on which response is sought and determine which stage of the buyer readiness stage the consumer is at. Figure 4. 0 the Buyer readiness Stages. Awareness is when the communicator needs to build up awareness of the product through simple name recognition method so that customers will purchase the products. Nintendo created awareness designing an innovative Digital poster which is controlled and updated from Nintendo’s Head Office. 15 The technology allows for new promotional messages to be delivered to all stores remotely and in less than 10 seconds. This has allowed Nintendo to send a unified message to all customers and thus ensuring that their strategies are integrated. This shows that Nintendo have truly embraced the revolutionary impact of the internet as a result they are able to re-act quickly to competitive campaign and unforeseeable events, furthermore thy can re-enforce brand messages at the point of purchase to increase awareness and influence buying decisions. Other promotional strategies Nintendo use is the pull and push strategy. Figure 4. 1 Nintendos uses the push strategy to promote its products; this is where higher profit margins for retailers are used to encourage stores to promote a certain product. Nintendo will use celebrities such as Nicole Kidman to advertise their products, thus developing an attitude amongst its target audience that the product is a fashion statement or a lifestyle alternative; as a result this product has become desirable amongst its customers. Stores can push products by displaying the Wii more prominently on shelves and putting up special demo kiosks and supplementary display materials (as shown below). Wii displayed prominently in retail out-let. Demo kiosk of the Wii in retail out-let. However, Nintendo also use the pull strategy whereby the idea is to make the product seem more desirable to consumers first, through massive advertising and promotion by the manufacturer, which will then translate into customers going into the store and demanding that product Figure 4. 2 This strategy was used for the Wii as they are struggling to meet consumer demand for the Wii as the console continues to sell out at retail just as quickly as it arrives. 16 As a result customers will be demanding for the retailer to stock the Wii. Place The final element of the mix is Place. This is the distribution channel/ method the firm uses to make their products available to the final customer. It is critical for firms to be able to manage their distribution cannel as it ensure that products and services are delivered at the right time, right place and the right price. Most businesses use intermediaries to bring their products to market as Producers normally supply a narrow range of products in large quantities; however Consumers want a broad range of products in small quantities. In the marketing channels, intermediaries buy large quantities from many manufacturers and break them down into smaller quantities and broader assortments wanted by consumer, in order to match supply and demand. Figure 5. 0 Channel 1 is called a direct-marketing channel, since it has no intermediary levels. In this case the manufacturer sells directly to customers. For example Nintendo selling their products to the final customer through their website. The remaining channels are indirect-marketing channels. For example in channel 2 it contains one intermediary (retailer). An example of this is Nintendo selling to large retailers such as Curry’s and Dixons, who then sells it to the final customer. The final stage of the marketing process is implementation and control. This occurs after the marketing plan has been completed and the product has been launched and offered to the market. The company takes feedback of the product form customers and by making a competitor marketing analysis. As result the marketing mix can be adjusted if needed to maintain or sustain competitive advantage. Nintendo are constantly respond to what their consumers are saying about their products, furthermore they have frequently asked questions section and advice pages on their website, thus providing personal relationships with their consumers. Marketing in the 21st century Changes in technology have revolutionised marketing, due to the rise of E-business/marketing/commerce, globalisation and social groups. As a result a new marketing is needed for a new kind of society. This has created the notion of relationship marketing where companies are using he internet to tailor products as closely as possible to each individual’s unique needs. Relationship marketing views ‘the consumer as a highly active agent’ unlike the traditional approach which perceives the consumer as ‘passive and receptive object’. 17 . Nintendo have embraced these changes and changed the ways in the way they sell their products, ranging from internet to retail stores, whilst constantly updating their website to keep customers informed. Nintendo have embracing the changes the changes in the marketing environment and trying to build a long-term relationship with customers. For example Nintendo are planning to allow the Wii to stay connected to the Internet in a mode that allows activation on a 24-hour basis form Nintendo. This would allow Nintendo to send monthly promotional demos for the DS, to the Wii consoles in each household. The key merit here is having promotional material delivered to our homes, instead of having to go collect it themselves and it also keeps the company and the customer connected. In conclusion, it is evident that marketing is essential for success in the 21st century where our society culture and values are changing very fast. Marketing allows for a business to understand consumers, and it allows for the company to get feedback so they can understand who and why consumers reject or accept your product. Marketing allows for a business to understand that in the 21st century building relationships outside the sales context is crucial. Giving customers the capability to relate with you as a brand, rather than a business, will offer opportunities to bring those customers close, but to get the most value out of this it is crucial that each customer can direct and define their communications with you.

The renaissance period and ideologies Essay Example For Students

The renaissance period and ideologies Essay The renaissance period was highly influenced by artists who promoted religious ideologies. The word Renaissance in itself is means rebirth or reconstruction. It refers specifically to the revitalization of the early renaissance in Italy in the fourteenth century, which eventually spread to England in the sixteenth and further north in the seventeenth. Christianity was the leading religion at that period of time, artists such as Michelangelo, Leonardo and Raphael were part of the high renaissance period that spread between 1475 to 1 525, Michelangelo painted the Sistine chapel ceiling between 1508 and 1512, it was requested by pope Julius the second that Michelangelo would paint the ceiling of the chapel to help Rome rebuild its self to its former glory, Renaissance era church ceiling. One off the most famous sections of the Sistine chapel is the creation of Adam it is thought to illustrate the narrative from the biblical book genesis in which god breaths life into Adam. This is an example of religious, and political ideologies, because the Pope Julius wanted the ceiling to promote Rome at that time and also to promote his own name, to make the rest of the world believe hat he was superior to his rival Pope Alexander. It also promoted religious ideologies by depicting one of the most important scenes from Christianity; in painting this ceiling they were effectively advertising their own religious beliefs making others aware of their religion. During the renaissance period Musicians and artists were servants of the rich and would be employed by the church or a rich noble to glorify god, their religion or themselves. The church and the rich wanted these artists and musicians who earned their living through people like this to promote their Faith and to demonstrate how important their religion was. This is an example of how the church and the rich wanted to use art to document or portray their ideologies to the rest of society. Leonardo Dad Vines Last Super This is a late 15th century mural by Da Vinci; the church commissioned him as part of their renovations to depict scenes from the bible. It depicts The last super one of the most important and key scenes from Christianity. I believe that this is a way that the church have used art to promote their religious beliefs, which is in a way an ideology of how they want everyone to believe the world came to existence.

Colonization Essay Topics That Will Get You Out Of Debt And Get Your College Scholarship Funded

Colonization Essay Topics That Will Get You Out Of Debt And Get Your College Scholarship FundedColonization essay topics are one of the best things you can do to make sure that you get your college education funding. Colonization essays have a strong history of being more popular than average when it comes to getting grants and scholarships. This is due to the fact that most students have little or no idea how to write them and what they should be about.Colonization essay topics are as straightforward as they can be because they're all intended to be used in exactly the same way. Colonization essay topics should be either about a person's personal experiences, or about current issues that are currently happening on campus. The goal of these topics is to discuss important issues and events that would otherwise go unnoticed by students who aren't paying attention.There are two main types of topics for which you should look for good ideas: personal and current. While personal topics are usually easy to write, current ones may require more specificity. Current topics usually relate to current events that are occurring at your college campus.Colonization essay topics are usually best if they're about current issues and events. The main reason for this is that students are more likely to pay attention to topics that they are directly affected by. If you want to apply for some scholarship money, it is important that you convey the facts about what has been going on to your audience in an unbiased manner.Another thing to keep in mind when writing a colonization essay is that you need to come up with a unique perspective and unique opinions. This is the point where a lot of students go out of their way to appear ignorant or intentionally misleading. A little bit of careful planning will go a long way in writing successful colonizing essays. As a matter of fact, this is probably the best way to approach it.In addition to unique perspectives, it's important that you come up with unique colonization essay topics. Most people find it extremely easy to copy the content of other peoples' essays, but when you write it down yourself you need to put your own unique stamp on it. Students who do not take the time to write their own essays will find it much harder to write a well-written one.To make sure that your essay is unique, you should make sure that you write it from your own unique point of view or perspective. When you write from your own point of view, you're not trying to sound as intelligent as you would like to sound. You just want to express your own opinion and opinions in an objective manner.If you want to write colonization essay topics that will stand out from the crowd, then make sure that you don't look at what others are writing. To be as unique as possible, you need to know what is lacking in the history of the topic you're writing about. It would be helpful if you had taken some courses in the subject area that you were writing about. Y ou could also take an online course that will teach you everything you need to know about colonizing subjects.

A Handout About Compound Words

A Handout About Compound Words A Handout About Compound Words A Handout About Compound Words By Mark Nichol Recently, this text for an online ad caught my attention: â€Å"All she asked for was a hand-up, not a hand out.† What struck me was that the copywriter, though I give him or her credit for a clever turn of phrase that pivots on the contrast in meaning between two idioms starting with the root word hand, erred not once but twice in treating those compounds: The sentence should have read, â€Å"All she asked for was a hand up, not a handout.† Why? What’s the difference between open, hyphenated, and closed compounds? This compound error illustrates the distinction. Most compound words start out as two words: Someone introduces an idiom- for example, â€Å"We will hand free tickets out† (or, more colloquially, â€Å"We will hand out free tickets†). Then, as the more informal variant of this idiom becomes commonplace, people begin to describe such an action as a hand-out. Over time, the now-ubiquitous compound word is treated as a closed compound: handout. Exceptions exist, however. Some compound words skip the intermediary hyphenation stage, while others never graduate to it; sometimes, the treatment varies for different words with the same second element: For example, the noun makeup evolved from make-up, but mix-up remains hyphenated, though its form may eventually change. However, of the more than one hundred compound words and their variations that begin with hand, none are hyphenated. (Temporary compounds serving as phrasal adjectives, such as in the phrase â€Å"hand-picked successor,† are another matter.) So, why isn’t the compound â€Å"hand up† a hyphenated or closed compound? Well, it’s not a compound; it never evolved to that status (we don’t speak or write about a thing called a handup), and it remains simply a noun followed by a preposition. Handout, on the other hand, is a compound noun, though it remains open when employed as a verb phrase, as in the original example (â€Å"We will hand out free tickets†). But shouldn’t the contrasting terms in the ad copy be parallel? Not at all- after all, this is English, a highly flexible language, we’re talking about. The woman pictured in the ad is asking for a hand up- a figurative boost- not for something handed out. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and Times50 Idioms About Meat and Dairy Products3 Types of Essays Are Models for Professional Writing Forms

These Are the Most Diverse Colleges in America

These Are the Most Diverse Colleges in America SAT / ACT Prep Online Guides and Tips Going to a diverse college offers many advantages. At diverse colleges, you’ll be exposed to a wide variety of people and be given an opportunity to learn from people who are different from you. If you know you want to go to a diverse college, how do you find diverse colleges? Which are the most diverse colleges in the United States? In this article, I will provide you with a list of the most diverse colleges. Furthermore, I'll explain what makes a college diverse, the benefits of going to a diverse college, and how to determine if a specific college is diverse. What Makes a College Diverse? Literally, diverse means showing a great deal of variety. Usually, when people reference diversity at a college, they're referring to the racial and ethnic diversity of the student body. A diverse college will have a significant percentage of students from multiple racial and ethnic groups. However, racial diversity is not the only variable that determines whether or not a college is diverse. Here are other factors that contribute to the diversity of a college: Geographic diversity- Diverse colleges have a higher percentage of out-of-state and international students. Male-female diversity- Schools with more gender balance are more diverse. Faculty diversity- Diverse colleges have more racial and ethnic diversity in their faculties, and their faculties have more gender balance. Economic diversity- A diverse college will have a significant percentage of students from all income levels. There are some other factors that contribute to diversity, but there are fewer available statistics to definitively determine diversity in these areas. The political diversity of a college refers to the percentage of students from different political persuasions. A politically diverse college will have a significant number of conservative, liberal, socialist, and libertarian students. A religiously diverse college will have a large percentage of students from different religious backgrounds; it could have a substantial representation of Catholic, Protestant, Mormon, Jewish, Muslim, and Hindu students. Finally, the percentage of LGBT students contributes to the diversity of a college. A diverse college will have a visible LGBT community and students that openly express different sexual orientations and gender identities. What Are the Benefits of a Diverse College? There are numerous benefits of attending a diverse college. In college, you learn from your peers and fellow students. If you're exposed to more people from different backgrounds, you're likely to gain a better understanding of different types of people and their views. As our economy becomes more globalized, being knowledgeable about various cultures can benefit you in your professional life. Also, if you're a member of an underrepresented group, going to a diverse college can make you feel more comfortable, especially if there's a significant number of students at the college who share your background or beliefs. Similarly, if you come from a diverse high school or neighborhood, you may feel more at home at a diverse college. Furthermore, colleges with diverse faculties may offer a more well-balanced education. Course offerings and instruction at a college can be reflective of the backgrounds and views of the faculty, especially in the humanities and social sciences. Additionally, colleges with diverse faculties show a commitment to diversity and are likely to embrace diversity in their student bodies as well. The List of the Most Diverse Colleges I've given you a list of the top 50 most diverse colleges in the country. Hopefully, you can find at least a few that interest you if you want to attend a diverse college. Niche Niche is a website that provides reviews, rankings, and statistics about neighborhoods and schools. It provides many different college ranking lists from the overall best colleges to the top party schools to the most diverse colleges. The Niche rankings for the most diverse colleges are based on clear criteria that give a fairly accurate measurement of a college's level of diversity. Here's how Niche measures diversity: 20% of the rankings is based on the percentage of international students 20% is based on the percentage of the most represented ethnicity (a lower percentage=more diverse) 20% is based on students' survey responses about the quality of diversity at their colleges 15% is based on the percentage of out-of-state students 10% is based on the percentage of the faculty's most represented ethnicity 5% is based on the ratio of male to female faculty 5% is based on the percentage of students belonging to the most represented income bracket (a lower percentage=more diverse) 5% is based on the ratio of male to female undergraduates The List Many selective private colleges are in the top 50 most diverse colleges, including Pomona, Amherst, MIT, Stanford, Swarthmore, Yale, and Harvard. Interestingly, the entire top 25 is composed of private colleges. Possibly, the reason for this is because private colleges emphasize diversity more in their recruiting and admissions processes. Also, many public colleges have a much higher percentage of in-state students due to lower tuition costs for in-state students and targeted efforts to enroll more in-state residents. Some public universities in the top 50 include California State University-East Bay, Rutgers University-Newark, University of Hawaii at Hilo, and San Francisco State University. These diverse public colleges are located in diverse areas. San Francisco State University School Location Acceptance Rate 1. Pomona College Claremont, CA 14% 2. Amherst College Amherst Town, MA 14% 3. Massachusetts Institute of Technology Cambridge, MA 8% 4. Soka University of America Aliso Viejo, CA 43% 5. Hawaii Pacific University Honolulu Township, HI 64% 6. Stanford University Stanford, CA 6% 7. Brown University Providence, RI 9% 8. California College of the Arts San Francisco, CA 82% 9. Yale University New Haven, CT 7% 10. Swarthmore College Swarthmore, PA 14% 11. Grinnell College Grinnell, IA 35% 12. Barry University Miami, FL 47% 13. Columbia University New York City, NY 7% 14. Chaminade University of Honolulu Honolulu Township, HI 84% 15. University of Miami Coral Gables, FL 40% 16. Wellesley College Wellesley, MA 29% 17. Rhode Island School of Design Providence, RI 27% 18. New York University New York City, NY 32% 19. University of San Francisco San Francisco, CA 69% 20. California Institute of the Arts Santa Clarita, CA 31% 21. Rice University Houston, TX 17% 22. Emory University Atlanta, GA 26% 23. Nyack College Nyack, NY 97% 24. University of Chicago Chicago, IL 9% 25. Holy Names University Oakland, CA 57% 26. California State University-East Bay Hayward, CA 68% 27. Rutgers University-Newark Newark, NJ 54% 28. University of Hawaii at Hilo Hilo, HI 75% 29. The New School New York City, NY 67% 30. University of Bridgeport Bridgeport, CT 64% 31. Carnegie Mellon University Pittsburgh, PA 25% 32. Washington Adventist University Tacoma Park, MD 45% 33. Agnes Scott College Decatur, GA 67% 34. University of Hawaii at Manoa Honolulu Township, HI 80% 35. Harvard University Cambridge, MA 6% 36. Wesleyan University Middletown, CT 20% 37. Princeton University Princeton, NJ 7% 38. University of Houston Houston, TX 58% 39. University of Pennsylvania Philadelphia, PA 12% 40. Manhattanville College Harrison, NY 77% 41. Santa Fe University of Art and Design Santa Fe, NM 100% 42. San Francisco State University San Francisco, CA 60% 43. Pace University New York City, NY 81% 44. Texas Wesleyan University Fort Worth, TX 46% 45. Nova Southeastern University Fort Lauderdale, FL 57% 46. Earlham College Richmond, IN 64% 47. University of Southern California Los Angeles, CA 20% 48. St. John's University-New York Queens, NY 53% 49. Berklee College of Music Boston, MA 19% 50. Clark University Worcester, MA 70% Massachusetts Institute of Technology Student Reviews Niche also offers student reviews of colleges. Here are some comments written by students of some of the most diverse colleges in the United States. I included comments related to the diversity at the college. Pomona College It gets more and more diverse every year in terms of students of color, international students, and low-income students! And the communities aren't completely separated like they tend to be at other schools- each person is a valued part of this community. Love the student body! It's diverse, inclusive, and just a melting pot of all sorts of identities and personalities, all of which come to create a wonderfully complex community on campus. You'll see a lot of variety- no typical culture here. People might think that Pomona is more laid-back than its peer liberal arts colleges due to its California location, but I don't think it is. It's a little bit more humble/mainstream than preppy New England schools, but students take their academics and their futures very, very seriously. Amherst College I feel as if there is a gap between the different races and ethnicities on campus. They seem to congeal together and don't venture out of their created friend groups based on their homeland. I come from a largely homogenous high school, so coming to Amherst was my first chance to ever meet so many people from different ethnicities and backgrounds. It is NOT just white and preppy. Well, it's pretty preppy. But definitely not predominantly white. Stanford University One of the most diverse schools as far as every aspect goes except for international students. But the school is not just ethnically diverse, but very socioeconomically diverse, thanks to the financial aid. The campus is extremely diverse in all aspects. This is fueled by the large number of international students at the school. However outside of Greek organizations the different groups tend to stick together within their own social circles and very few branch out. University of Miami My school is amazing when it comes to diversifying your life. Here you can meet people of different races, religions, backgrounds; you name it, we've got it. I don't regret coming to Miami at all- I love it here! I was a little hesitant coming to a school with so many wealthy people, while I am not at all. But it really hasn't been an issue at all! The student body is so diverse, I can always find people to talk to. University of Miami How Should You Use The List of the Most Diverse Colleges? If you want to go to a very diverse college, you should research the colleges that interest you on the Niche list to determine if they’re schools you should apply to or attend. There are many factors to consider to determine if a college is a good fit for you including location, selectivity, support services, and the majors offered.Look at the school’s website, and use guidebooks, college finders, search websites, and other ranking lists to help you in the college selection process. If possible, consult with teachers, counselors, parents, current students, and alumni. What Should You Do if You Want to Go to a Diverse College, But a School You're Considering Isn't on the List? Just because a school didn't make the list doesn't necessarily mean that it's not diverse. Many big public state universities didn't rank highly for diversity, but big public state schools often have large numbers of students from all different backgrounds, especially if the school is located in a diverse state. Look at the school's website to see if there are student groups that represent a wide variety of interests or yours in particular. Also, you can consult other sources that evaluate or grade the diversity of a college.If you look up a specific college on Niche, you can find its diversity grade as well as a write-up and student reviews about diversity on campus.If you look up a college on College View, you can find the statistics for the student body racial diversity, total numbers of male and female faculty, and the states and countries represented by its students. What's Next? If you want to check out more ranking lists that show a school's commitment to diversity, you can read about the most LGBTQ-friendly schools. Also, if you're looking to go to an elite school with very accomplished students, investigate the most selective colleges. Finally, as you're navigating the college application and selection process, I highly recommend that you read this post about how to do college research. 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Health People of 2020 Essay Example | Topics and Well Written Essays - 750 words

Health People of 2020 - Essay Example This group also shared four of its greatest disparities with the Hispanic population; drug-induced deaths, cirrhosis deaths, new tuberculosis cases, and deaths from poisoning (Chu, 2004). Potential causes of these health disparities The health disparities are unbalanced and have direct links to the history and current unequal distribution of political, economic, social and the environmental resources. Historically, the acceptance of different groupings in the United States population has frequently been marked by discrimination, disparate treatment, and hostility, providing a solid cause for concern on the health of minorities. The earliest racial and ethnic disparities developed between the original American Indian inhabitants of the continent and the then European colonists. Although the natives split into several racial and ethnic groups for many reasons, the colonialists and their governments employed a logical difference between them and the natives, lumping together of the Alas ka Native and American Indian populations that still finds its value used in government statistics (Koh, 2010). According to Thomas, the requisite importation of slaves from the American colonies of Africa led to a third racial or ethnic group. The definition of this group has changed with time as it is also in other countries, like Brazil and South Africa. The United States detained for several centuries later to a rule of hypodescent, making any African or African American genealogy identifiable as a black.

Goal Setting Framework Term Paper Example | Topics and Well Written Essays - 500 words

Goal Setting Framework - Term Paper Example Due to the rising cost of distribution, Los Angeles Tribune will use any of the following strategies to achieve its set goal; distribute jointly with other producers to the consumers, use digital distribution channel, increase the number of middlemen companies to assist in distributing its products or create new subsidiaries in different cities and towns to reduce the distribution cost. Of all these strategies, the organization shall use digital distribution as one of the most appropriate strategies. Therefore, the organization will distribute most of its newspapers through online system. This tactic will ensure that customers subscribe for their newspapers for them to get access to the papers. Various activities need to be carried out in order to reduce the cost of distribution such as; proper education of the customers on how they will get the online papers without any constrain and advertising to the public to create awareness of the new move in the organization so that they are n ot surprised with the new organizations move (Barton, 2001). This is planned to reduce the cost of distribution by 10% in every month. This measure Barton of success will show the progress of the goal set to reduce the cost of distribution so that the profit realized may increase. The other goal is to increase circulation revenue. The Los Angeles Tribune is making strategies such as to increase the newspaper supply, increase the advertisement efforts or to reduce the prices to attract more customers. With the investigation, the organization has realized that the circulation revenue goes down due to an increase in the prices of its newspaper. Therefore, one of the tactics that the organization will use is to reduce the price of its papers so that it regains its market share in the next two months. This will be done through reducing other costs, which will result in a cut, in prices. As a measure of success, 5% price cut in